Continuing with our discussion on self-limiting syndrome, we’re gonna look at this nasty little thing called comfort…
Problems:
- Comfort is safe – Danger would be far too uncomfortable.
- Comfort implies a lack of motion – You don’t need to move if you like where you’re at.
- Comfort is boring – Unless you like stagnation.
- Comfort does not equal growth – A seed is probably much more comfortable in a bag than in some soil.
- Comfort is relative – Your comfort may be my discomfort. That may be the only thing keeping me from being as successful as you are.
- Comfort makes us complacent – If you like coasting along comfortably, you need not worry about tweaking or optimizing your process.
- Comfort is not motivating – My couch has never explicitly encouraged me to go out for a run.
- Comfort dulls our senses – Comfort makes us sleepy and slow to respond. It lulls us into a coma.
- Comfort is subjective – Even seemingly uncomfortable activities can be comfortable for people who do them regularly.
- Comfort makes us blind – We tend not to see what’s going on outside of our comfortable little bubbles.
- Comfort is seductive – It’ll suck you in every time.
- Comfort stifles change – The status quo is the epitome of comfort.
- Comfort lies – It’ll tell you that here is always better than there.
- Comfort holds you down – Why move up when sitting down feels so darn good?
- Comfort sucks – It sure does.