If you watched the Super Bowl on Sunday, you probably caught Groupon’s ad featuring Timothy Hutton. If not, you can watch it here. I try not to take myself, or anyone else for that matter, too seriously. Sometimes, however, something like this will strike a nerve.
I kind of see what Groupon did here, but it took me a little while to get there. They were loosely poking fun at our supposed desire to save money and how it trumps our desire to help people. I get that, but the fact remains that they bothered me and a whole lot of other people.
Let’s look at some stuff they did wrong on both a human decency and a marketing level.