Soccer Moms, Grocery Carts, and Content Strategy

Soccer Moms, Shopping Carts, and Content Strategy

Track along as I explain what my style of grocery shopping revealed to me about blog content strategy…

Grocery Shopping:
The Single Man Method

Unfortunately, this is the method that I’ve been using.

  • Go to the store, grab a cart.
  • Pick up some stuff from the produce section.
  • Zig zag up and down each isle.
  • Pick up whatever piques your interest.
  • Make a few random trips back and forth.
  • Go home with a dissolved assortment of goodies.

This approach typically leads to a decent dinner on grocery night followed by a week full of gleaning random junk from the refrigerator and pantry. This method will also inspire you to fill the holes in quality refrigerator content with not-so-quality fast food. Like a car running on low-grade gasoline, the single man putters and slogs along on McDonald’s and Taco Bell.

Grocery Shopping:
The Soccer Mom Method

  • Plan a few meals for the week.
  • Create a shopping list.
  • Head to the store.
  • Pick up the things on the list.
  • Go home with the week’s necessary ingredients.

These ladies know what they want to accomplish before they even think about heading to the store. The result; they make a list, go to the store, and get the job done. Undoubtedly, this method saves time, money, and energy. Also, the soccer mom receives the added benefit of raising a healthy family that can go out and be productive.

What on Earth does this have to do with content strategy?


In planning this bog’s content for 2011, I realized something about 2010. I’ve been taking the single man’s approach. I would start the week with a general idea of what I want to do and go from there. On Monday, I might feel like writing about time management. So, I wrote about time management. On Tuesday, I might feel like writing about social media. And so on.

I was basically rolling up and down the aisles of my mind (or bookshelf,) picking up the colorful ideas, and putting them into the cart. The result was often a less-than-nutritious diet of random knowledge.

This year, I’m taking the soccer mom approach. I’ve spent a lot of time planning content out for the next 12 months. For the most part, I know which topics I’ll be covering and on what days I’ll be writing about them.

The benefits for you?


Each post will contribute towards your development as a leader in a specific way. You can read more about that purpose on the about page.


You’ll know what to expect each day of the week.


I’ve spent a lot of time researching to find out the topics that are most important to you. Those are the topics that I’ll be writing most about.

So, what’s that look like?


Motivation and mind-set. The best way to start the week is on a positive note. Monday’s posts will be all about motivating you to adopt a positive mindset and thrive throughout the week. Most of these posts will be of an inspirational nature.

Example: How to Eradicate Self Sabotage


Tips & how-to’s. Tuesday’s posts will be topical and instructional. This is going to be the meaty day. These posts will be long and chock full of practical information. They will primarily be how-to guides, best practices, and step-by-step methods.

Example: Make Your Team Dangerous – The 5 Step Guide


Social Media. Business leaders everywhere are trying to take advantage of the new social web. Wednesday’s posts will be about leveraging these new tools for branding, sales, customer service, etc. Expect practical guides, case studies, and some other good stuff.

Example: How Do You Define Connection?


Topical. Thursday is going to be a riffy kind of day. I’ll write on different topics in a conceptual manner. Book reviews will also be posted on Thursday. This day will be the wildcard.

Example: 5 Lessons Learned About Leadership From an Orchestral Conductor


Fun Posts and Stories. On Fridays, I’ll be writing light-hearted, community-engagement based posts. Also, I’ll be writing short stories that pertain to the week’s mindset topic. I used to love writing fiction, so why not get back into it?

Example: Fun Friday – Who Would You Meet?


So, I planned out dinner for the year, wrote up the shopping list and went to the store. All that’s left is to prepare the meal. If you don’t like what Im cooking, feel free to call me out.

Remember, this blog is for you.

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14 Responses to Soccer Moms, Grocery Carts, and Content Strategy

  1. MichaelDPerkins January 10, 2011 at 3:54 pm #

    I think it’s a cool idea. I would have a hard time sticking to it personally because my thoughts are so erratic. I do my best though to stick to my niche regarding what I post.

    • Kenny Silva January 10, 2011 at 4:18 pm #

      My thoughts can be pretty erratic too, which is why I sat down and came up with a slew of post topics/ideas, so I can pick from the pool each and still remain somewhat focused and on point.

  2. Grant Jenkins January 10, 2011 at 6:52 pm #

    This post just gave me a headache. 🙂 just kidding. But it did make me hungry. Good stuff, man. I’ve tried something similar a couple times, but my plans were derailed by any number of things. I’m up for giving it another go, but I’m not sure my mind is wired well-enough in this vein to do something like this. We shall see.

    • Kenny Silva January 10, 2011 at 7:29 pm #

      Are you trying to call me a Type A? 😉 It’s all about what your goals are. If you’re wanting to tell your story and how it relates to community around you, which you are amazingly gifted to do, then this approach might not make sense.

  3. Michelle Becker January 10, 2011 at 7:12 pm #

    Never considered myself to be a soccer mom, but I do admit to make grocery lists. Interesting idea relating it to blogging too. Not sure if I could do that, but I’m working on discipline this year, so that might be something I need to consider trying.

    • Kenny Silva January 10, 2011 at 7:32 pm #

      Like I said below in reply to Grant, it’s all about what, if anything, you’d like to specifically accomplish with your blog/website/whatever. I love your choice of ‘discipline’ as your One Word for this year. You wrote a great post on that. Thanks for stopping by!

  4. John W. Ellis January 10, 2011 at 8:21 pm #


  5. John W. Ellis January 10, 2011 at 8:24 pm #


    Good post.

    I prefer the single man approach. I just post what’s on my mind … and sometimes (like every man) it’s absolutely nothing. I have tried a schedule before and it seemed too forces. I struggled to create something good.

    I am interested to see how it works for you. You are probably more disciplined then me.


    • Kenny Silva January 10, 2011 at 9:24 pm #

      I very well may end up back on that approach. I love to test everything. If this approach doesn’t work out too well, it’s back to the latter! Thanks for reading.

  6. Mauren January 11, 2011 at 3:03 am #

    I also tend to go with the Single Man approach most often, though I think I will refer it to the Single Woman approach this time for obvious reasons 🙂

    (oops, I spelled my own name wrong. hehehe) -Maureen

    • Kenny Silva January 11, 2011 at 3:22 am #

      Hahaha well done! I enjoyed flipping through your posts, so I think the single woman approach is working well for you!

  7. eileen April 9, 2011 at 6:12 pm #

    I tend to take the “fly by the seat of my pants” approach 😉 I guess that’s similar to the single man shopping idea. However, I admire people who have the time, the planning and the discipline to organize their posts more than 24 hours in advance.


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