Soccer Moms, Shopping Carts, and Content Strategy

Track along as I explain what my style of grocery shopping revealed to me about blog content strategy…

Grocery Shopping:
The Single Man Method

Unfortunately, this is the method that I’ve been using.

  • Go to the store, grab a cart.
  • Pick up some stuff from the produce section.
  • Zig zag up and down each isle.
  • Pick up whatever piques your interest.
  • Make a few random trips back and forth.
  • Go home with a dissolved assortment of goodies.

This approach typically leads to a decent dinner on grocery night followed by a week full of gleaning random junk from the refrigerator and pantry. This method will also inspire you to fill the holes in quality refrigerator content with not-so-quality fast food. Like a car running on low-grade gasoline, the single man putters and slogs along on McDonald’s and Taco Bell.

Grocery Shopping:
The Soccer Mom Method

  • Plan a few meals for the week.
  • Create a shopping list.
  • Head to the store.
  • Pick up the things on the list.
  • Go home with the week’s necessary ingredients.

These ladies know what they want to accomplish before they even think about heading to the store. The result; they make a list, go to the store, and get the job done. Undoubtedly, this method saves time, money, and energy. Also, the soccer mom receives the added benefit of raising a healthy family that can go out and be productive.

What on Earth does this have to do with content strategy?

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