If you’re going to have a positive influence over anyone or anything, you’re going to need to earn trust. Trust is what allows you to lead a prospective customer to a sale, a team to victory, or a business to success.
“Leadership is influence. Nothing more. Nothing less.” John Maxwell
No Trust = No Influence = No Leadership
So how do we earn someone’s trust? Next, how do we maintain that trust?
Here’s the secret in one word: