Tag: relevance

Why Should I Listen to You?

Relevance and the question WhyIf you’re a leader, you’ve got something to say…

  • “You should follow me.”
  • “You should do what I tell you to do.”
  • “You should buy my company’s product.”
  • “You should care about my cause.”
  • “You should read my book.”

My immediate response is, “Why?

I’m busy. I have a business to run, friends to spend time with, and other things to do. Why should I drop what I’m doing and listen to you? Why should I abandon my previous opinion and adopt yours? Why should I do anything that you tell me to do? Why should I care?

(more…)