Tag: social media

The Greatest Blog Post Ever

Greatest Blog Post EverHere you are. A friend just re-tweeted an article titled, ‘The Greatest Blog Post Ever,” so you felt compelled to click and enjoy. Unfortunately, you’re going to have to settle for really good. You’ve just become the victim of hyperbole, social media style.

A few weeks ago, a friend wrote a great post (seriously) about how we lie on social media. We see this daily on Twitter, Facebook, Foursquare, and so on. From friends discovering the burger to end all burgers to folks raving about their most recent trip to Chipotle.

We love that social media makes this kind of rave review possible, but how long will it be until we all get numb? When everything becomes awesome, doesn’t the word ‘awesome’ lose its meaning? Do we need to develop a new word? Super-awesome?

In hopes of avoiding this frightful devolution, I’m offering 3 questions for you to ask yourself before your next post:


Drinking From the Fire Hose: How to Filter Social Media

Drinking From the Fire Hose: How to Filter Social MediaIf you’ve been using social networking tools for any period of time, you’ve probably experienced an overload of information. Every second…

  • Facebook adds 8 new users.
  • 600 tweets are written.
  • 17 blog posts are published.

By the time you reach the end of this post 90,000 tweets will have been written, 1,200 new users added to Facebook, and 2,550 blogs posted. How can we possibly keep up with even 1% of that?


The #RealFF Challenge

Real Follow Friday

The other day I wrote a post about why #FollowFriday is a joke. If you haven’t already, head over there and then come right back. Then, you’ll be ready for the challenge…

The #RealFF Challenge

Today, we’re going to focus on adding value to people’s lives by suggesting quality folks for them to follow. This is how we’re going to do it:

#RealFF @username (because/for/to) insert reason here

I’ll share my #RealFFs here as well as in my stream:


Are You the Mayor of a Ghost Town?

Ghost Town

Tell me if any of these scenarios applies to you.

  • You’ve got a long list of volunteers, but only a tiny percentage of them show up when they say the will.
  • The employees in your business are extremely difficult to motivate and not very dependable.
  • You keep a large database of past customers, but can’t get them to purchase from you again or send you new business.

Now, tell me if any of these scenarios applies to you online.

  • You have a Facebook page with 1,700 Likes, but no one is engaging with any of your posts.
  • 5,000 people follow you on Twitter, but you can’t manage to get more than 1 or 2 replies when you post a question.
  • Your blog has 150 subscribers, but none of them engage with your content (comments and shares.)

If you can identify with any of these situations, you’re probably the mayor of a ghost town.


Why #FollowFriday is a Joke

Follow FridayHello, I would like you all to know that I know Joe, Bob, Suzy, and Frank. I would also like Joe, Bob, Suzy, and Frank to be notified that I told a couple thousand people that I know them.

I realize that to simply say I know these people would seem a tad bit strange and mostly irrelevant, so I’ll tell you that you should know them too. I don’t really care wether you would like to know them or not. I just want you to know that I know them.


What You Need to Know About Online Community

Building Online Community

In the social media world – thought leaders, activists, or business brands are nobodies until they build a community. This is much like networking in the real world, but far more leveraged and relational.

Instead of starting a breakfast club for 5, it’s like creating a forum for thousands.

You can learn all the tools; Facebook, Twitter, LinkedIn, Moophly, etc. If you don’t understand and focus on building community, all your efforts will be an exercise in futility.


Digital Identity Crisis: Are You Really Who You Blog You Are?

Digital Reputation Management…or who you Tweet you are?

Facebook? LinkedIn? Chat?

I’m asking because this new explosion of social media has created a billion bite-sized authors; each one published and readily available to influence the masses. Everyone has a story to tell and an outlet in which they can tell it. This is a truly wonderful thing. We all have a voice.


Soccer Moms, Grocery Carts, and Content Strategy

Soccer Moms, Shopping Carts, and Content Strategy

Track along as I explain what my style of grocery shopping revealed to me about blog content strategy…

Grocery Shopping:
The Single Man Method

Unfortunately, this is the method that I’ve been using.

  • Go to the store, grab a cart.
  • Pick up some stuff from the produce section.
  • Zig zag up and down each isle.
  • Pick up whatever piques your interest.
  • Make a few random trips back and forth.
  • Go home with a dissolved assortment of goodies.

This approach typically leads to a decent dinner on grocery night followed by a week full of gleaning random junk from the refrigerator and pantry. This method will also inspire you to fill the holes in quality refrigerator content with not-so-quality fast food. Like a car running on low-grade gasoline, the single man putters and slogs along on McDonald’s and Taco Bell.

Grocery Shopping:
The Soccer Mom Method

  • Plan a few meals for the week.
  • Create a shopping list.
  • Head to the store.
  • Pick up the things on the list.
  • Go home with the week’s necessary ingredients.

These ladies know what they want to accomplish before they even think about heading to the store. The result; they make a list, go to the store, and get the job done. Undoubtedly, this method saves time, money, and energy. Also, the soccer mom receives the added benefit of raising a healthy family that can go out and be productive.

What on Earth does this have to do with content strategy?


How do You Define Connection?

What is Connection | Kenny Silva | Faith in LeadershipAn entrepreneur cannot survive without connections. I am intimately acquainted with this concept. If I didn’t know people, then people wouldn’t know me. This is a very scary reality for a business owner because people generally want to hire people they know.

This idea got me thinking about my connections:

  • Who do I know?
  • How do I know this person?
  • How well do I know them?
  • How close are we?

Our new world of social media (love that term) has really muddied the concept of “connection.” We’ve got all these different levels of connecting and varying social norms/rules that go along with each level. It can all get very confusing very quickly…