“People don’t buy what you do. They buy why you do it.”
People don’t connect with the what; the products and services that you provide. What they do connect with is the passion behind your purpose. This video brilliantly expands on this point. I’ve seen it at least 5 times and I just had to share it with you.
Kenny Silva (M.Div., Reformed Theological Seminary) is a Ph.D. student at Trinity Evangelical Theological School in Deerfield, IL. When he's not studying Systematic Theology, Kenny freelances as a professional copywriter, blogger, and storyteller. He is the author of Launch Your Life (Nashville, TN: Thomas Nelson, 2013).