“People don’t buy what you do. They buy why you do it.”
People don’t connect with the what; the products and services that you provide. What they do connect with is the passion behind your purpose. This video brilliantly expands on this point. I’ve seen it at least 5 times and I just had to share it with you.
You can download Simon’s amazing book here:
Start with Why: How Great Leaders Inspire Everyone to Take Action
Do me a favor and share your favorite TED talk in the comments below.