The Greatest Blog Post Ever

Greatest Blog Post EverHere you are. A friend just re-tweeted an article titled, ‘The Greatest Blog Post Ever,” so you felt compelled to click and enjoy. Unfortunately, you’re going to have to settle for really good. You’ve just become the victim of hyperbole, social media style.

A few weeks ago, a friend wrote a great post (seriously) about how we lie on social media. We see this daily on Twitter, Facebook, Foursquare, and so on. From friends discovering the burger to end all burgers to folks raving about their most recent trip to Chipotle.

We love that social media makes this kind of rave review possible, but how long will it be until we all get numb? When everything becomes awesome, doesn’t the word ‘awesome’ lose its meaning? Do we need to develop a new word? Super-awesome?

In hopes of avoiding this frightful devolution, I’m offering 3 questions for you to ask yourself before your next post:

1. What Kind of Expectation am I Setting Up?

Choose your words wisely. Each post paints a picture in your friends and followers’ minds. If you tweet that your favorite local coffee shop has the tastiest coffee, speediest service, and prettiest decor, then that’s exactly what I’m going to be expecting.

When you clicked on the link for this post, you were expecting the greatest blog post ever. That is the expectation I set on the front end. How am I doing so far?

2. Can This Product/Service/Brand Fulfill That Expectation?

Going back to the coffee shop example, what happens when I show up and it fails to meet the expectations you set up? Not only will I be disappointed with my experience, but I’ll be disappointed with your recommendation. Neither of us want that.

3. Am I Being Honest?

  • Did I really just find the greatest hot dog in Nashville?
    It was good, but probably not the greatest.
  • Was ‘The Fighter’ really the best movie I’ve seen in months?
    I enjoyed it, but certainly not the best.
  • Does Sweet CeCe’s really have the most amazing frozen yogurt?
    It’s fantastic, but its no Pinkberry.

This all points back to being authentic in your online identity. If you’re a business or brand, you want to be a person of informational value, not a person of superficial fluff. If you’re on a personal account, you want to take care of your friends and give the real deal.

Don’t Be That Guy (or Girl)

A positive attitude is like gold, to be sure. We all have that friend who absolutely loves everything. Each experience is the most amazing experience they’ve ever had. I love the enthusiasm, but that’s the kind of enthusiasm that can quickly lead you astray.

What we need is honesty. If you have a bad experience, then have a bad experience. Don’t try to dress it up for the masses just so you have something to tweet about today. Everyone will appreciate you for your candor. More importantly, everyone will trust you for it.

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12 Responses to The Greatest Blog Post Ever

  1. Sondra February 15, 2011 at 2:29 pm #

    Wise words, my friend. I tend to be that girl sometimes, but you speak the truth–calling everything THE BEST devalues the actual best. One example I can think of is how much we overuse and abuse the word, “Love.” (Again–guilty.) And for the record, Sweet CeCe’s is the most amazing frozen yogurt I’ve ever experienced, so I look forward to trying this mythical Pinkberry someday. Perhaps someday soon, as I just Googled and discovered we have one now.

    • Kenny Silva February 15, 2011 at 3:03 pm #

      Great point on the word “love.” In one breath we can tell our family and friends how much we “love” them. In the next breath, we can talk about how much we love “loved” last night’s episode of Glee. Nowhere near the same sentiment… And, yes, Pinkberry is quite good. 🙂

  2. SueAnn February 15, 2011 at 3:27 pm #

    Only the second post I’ve read that you wrote… but I LVOED IT, IT”S THE BEST! haha, just kidding… It was pretty great though, and makes the point I try to share in my own life. Live honestly, if something bugs you in a friendship, let that friend know there is a boundry being crossed… The five minutes of awkward conversation most likely followed by a few minutes of frustration being expressed by the friend is far better than botteling everything inside and exploding a week down the road and ruining the friendship.

    Anyway, that was a bit much for a comment but I seriously appreciate this post.

  3. Anonymous February 15, 2011 at 3:47 pm #

    Interesting post, Kenny. I loved what Lindsey wrote too. You’re right – there’s definitely some exaggeration that goes on in social media. But, I would argue that a lot of this is in the eye of the beholder. For instance, I like Sweet Cece’s WAY better than Pinkberry, but there are others, like you, who feel the complete opposite. So, does that mean I’m fake for thinking that Sweet CeCe’s is the best?

    I think what happens online is that we tweet about the very best and the very worst. There’s often no in between. But, I think there’s a reason for that too. After all, why would we want to tweet about every mediocre experience? Shouldn’t we only reward the really great stuff? And, does anyone REALLY want to hear about the so-so burger I had? Instead, I just ignore it and only share when I’m truly amazed.

    I’m not saying I disagree completely, but I think there’s also a good reason for this phenomenon. Just some food (or frozen yogurt!) for thought. 😉

  4. Jeff Goins February 15, 2011 at 5:54 pm #

    Reminds me of Elf and “The World’s Best Cup of Coffee” — Congratulations, you did it!

  5. iCHRCH February 19, 2011 at 1:19 am #

    Great post!! It brings to mind the opposite of what you’ve said too… Often times people will write how bad things are as if they are the absolute worst EVER when actually it was just a bad moment or a minor glitch in customer service.

    Our messages say something about us, good and bad!!

    It reminds me of a tweet I saw from John Piper, “From the abundance of the heart the mouth tweets!”

  6. Karen Jordan February 21, 2011 at 1:07 pm #

    Awesome! 🙂 Seriously, you touched on some important questions I need to consider before I put my thoughts “out there.” So glad I found your blog! (I really mean that!)

    • Kenny Silva February 21, 2011 at 4:51 pm #

      Thank you so much for stopping by and commenting, Karen!

  7. HopefulLeigh April 26, 2011 at 12:40 am #

    Good thoughts, Kenny! I tend to be very enthusiastic about the things I love but I also try to be honest when something doesn’t live up to my expectations. That said, I may have to think twice the next time I announce that I’ve found my new favorite ____.

  8. Mark McIntyre June 6, 2011 at 9:26 am #

    Good reminder to speak (write) the truth. Thanks for posting this.

  9. Jason Wert September 1, 2011 at 2:30 am #

    I love the sentiment of the post but I do think Manny’s House of Pizza downtown IS the best pizza in Nashville. 🙂  It’s the best pizza outside of Pennsylvania I’ve ever eaten. 🙂


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