VIDEO: Serving the Digital Consumer

The new evolution in social technology is forcing us to evolve into a new type of consumer; a digital consumer. In order to meet the new demands of this new consumer, business leaders are going to have to adjust. I outline some thoughts in this video:

Live from RETSO – Serving the Digital Consumer from Kenny Silva on Vimeo.


New media is turning us into digital consumers who expect the following:

  1. Beautiful, intuitive design.
  2. Instand feedback/satisfaction/results.
  3. Personalized/Custom-Tailored experiences.

Here are some tips for dealing with these new customers:

  1. Graduate from hype to reality. These tools are real and are here to stay.
  2. Meet the consumers where they’re at and focus on their new demands.
  3. Things are going to change. Now is the time for strong leadership.

And, yes, I am congested today. 😉

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