Why do you own a business?
Why do you work 40,50,60+ hours a week?
Why suffer so much, when you could just give up?
Why do you show up first and leave last?
The Silva Group, my real estate business, is an affiliate of Keller Williams Realty. Much of Keller Wiliams’ training is based upon the book, the Millionaire Real Estate Agent, written by the founder of the company, Gary Keller. The very first step in building a successful real estate business, as prescribed by Keller, is defining your “Big Why.”
What exactly is a “Big Why?” It is your foundation. It’s the very reason why you do what you do. It’s the essence of what you’re trying to accomplish with your business and your life.
The spark for today’s topic came from a conversation I had with a friend and fellow real estate agent. He had come to the realization that he could no longer sustain his business and the work that went along with it without truly dialing in his “Big Why” and giving it all some purpose. He didn’t want his business to simply line his pockets, but to truly give back to the community and bring about positive change.
The simple act of sitting down, dreaming about, planning, and declaring his vision to the world was enough to get him through that mental slump. With renewed energy and enthusiasm, he is now eager to go out and put in the work that he knows he needs to put in; the work that’ll lead to great things.
If you don’t know where you’re going, you can never expect to get there.
So what’s your “Big Why?” What’s your vision? Take the time to define that and you’ll have an answer for the questions I posed above. Every time you feel the weight of your position; every time you bear the burden of your calling, you’ll know exactly why you’re there.
With the power of vision, you will faithfully be able to overcome every short-term obstacle in humble pursuit of your long term goals. Go out and define what that looks like for you. Write it on a card you carry it in your wallet. Find a picture that defines your passion and post it above your desk.
Do whatever you have to do to keep that focus. Your vision will pull you through the tough stuff.
So what’s your “Big Why?”